ULTA Linear Revamp

I headed a complete overhaul of the Ulta Linear, including shelf strips, tester stages, shelf talkers, and custom glorifier. This new system significantly improved brand authority, ease of shopping, and display of product proof points, like clinical results and B&As. I utilized 3D mockup renders to iterate on the design options, which greatly helped to visual the consumer shopping experience.

ULTA FLC Booth

Lead designer on 3 years of Ulta FLC brand booth design. I owned these projects from the first concepting stages all the way through handoff of print-ready production files.

ULTA Skinbar

Lead designer on Ulta Skinbar takeover campaign. Designing for multiple different surfaces and scales was an exciting challenge. Graphics work fluidly in both a self-directed and AE-assisted circumstances.